AEON Bank Champions Community Impact Financial Inclusion and Rewarding Raya Campaign Anchored on "Niat di Hati, Budi Terpateri"

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 March 2026 - Inspired by the values of compassion and the importance of sharing rezeki (blessings) during this blessed month, AEON Bank, Malaysia’s first digital Islamic bank, has brought to life its Ramadan and Syawal campaign themed "Niat di Hati, Budi Terpateri."

The campaign is anchored on the principle that good intentions (niat yang baik), when demonstrated through kind and thoughtful actions (amal budi yang indah) will lead to meaningful outcomes. This theme is brought to life through a self-produced Ramadan Aidilfitri 2026 brand video, available on the Bank’s official YouTube channel.

NIAT TO EMPOWER THE COMMUNITY : SALAM PRIHATIN 4.0

As part of its Shared Value Creation (SVC) commitment, AEON Bank continues to drive its flagship community impact initiative, Salam Prihatin.

Targeted Support and Value Added Impact

This year, Salam Prihatin 4.0 engaged 100 households, amounting to more than 400 beneficiaries from the community Perumahan Pantai Permai, Kuala Lumpur. The engagement was held on 3 March 2026, in collaboration with AEON BiG Wangsa Maju and a local NGO, Pertubuhan Kebajikan Masyarakat Penyayang Lembah Pantai (PERKEMP) Lembah Pantai.

Fostering Financial Inclusion and Enabling Budget Savvy Autonomy Among the Beneficiaries

Fostering financial inclusion among the community, the beneficiary families were guided by AEON Bank team to plan for purposeful purchase of grocery and essential items, giving them the autonomy to optimise their budget, based on the needs of their respective families - be it multigenerational households, or families with small children or those caring for persons with disabilities (PWD).

Each beneficiary family received a RM300 grocery budget, which rounded up AEON Bank’s contribution this year to RM30,000 in total. In order to assist the families with their grocery shopping on the event day, more than 50 of AEON Bank employees, including the Bank’s senior leadership, were paired up with the families during the engagement. To date, AEON Bank has engaged almost 2,000 beneficiaries throughout 4 years, under its Salam Prihatin community impact initiative.

Now in its fourth year, AEON Bank has engaged almost 2,000 beneficiaries throughout 4 years, under its Salam Prihatin community impact initiative.

NIAT TO BE MORE RINGGIT SAVVY : SMART SAVINGS AND VALUE ADDED REWARDS


NIAT TO FULFILL RELIGIOUS OBLIGATIONS : SAH AND SEAMLESS ZAKAT PAYMENT VIA AEON BANK APP

Starting from the month of Ramadan this year, Zakat payment feature has been made available on the AEON Bank app. With just a few easy steps, customers can fulfill the contribution for 11 types of Zakat with a sah Aqad, including Zakat Fitrah, Zakat Pendapatan (Income), Zakat Perniagaan (Business), Zakat Emas (Gold) and more.

Made possible through the strategic partnership with Tulus Digital, the Zakat payment feature currently facilitates payments to Lembaga Zakat Selangor and PPZ-MAIWP, with more states and Zakat authority to be added in the near future.

NIAT TO BRING DIGITAL BANKING TO THE MASSES : O2O WONDERS

Beyond the digital screens, throughout four weeks of Ramadan, AEON Bank brought the O2O (online to offline) wonders to the crowd at the Bazaar Ramadan Seksyen 2 and 23, Shah Alam, in partnership with Persatuan Penjaja & Peniaga Kecil Melayu Negeri Selangor (PPPKMNS). On 16 March 2026, from 4.00 pm onwards, come on over to the Bazaar Ramadan Seksyen 23 and stand a chance to win AEON Bank merchandise and surprise goodies.

Better Banking - The Digital Way, Better Banking - The Shariah Way

As a cloud-native AI-powered digital bank, AEON Bank remains dedicated in its commitment to provide accessible financial solutions for Malaysians, while empowering communities to pursue their financial aspirations and achieve economic independence. Striving to foster a more inclusive financial future for all, AEON Bank will continue to offer a better banking experience for the larger demographic and contribute towards the development of Islamic banking in the region and the nation’s digital economy.

Click HERE to visit AEON Bank's website and download the AEON Bank app. Don't forget to view AEON Bank's Ramadan Aidilfitri 2026 video, available on the Bank's official YouTube channel.

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AEON Bank (M) Berhad is the first digital Islamic bank in Malaysia, licensed and regulated by Bank Negara Malaysia and the Ministry of Finance. Officially launched on 26 May 2024, we currently offer a suite of Shariah-compliant products and services under the Personal Banking and Business Banking (AEON Bank Biz).

Our Personal Banking offerings are 100% accessible via the AEON Bank app, namely the deposit Savings Account-i, AEON Bank x Visa Debit Card-i, Personal Financing-i, Term Deposit-i, Savings Pots, DuitNow QR, utility bill payments, personal financial management and budgeting tools with Neko Sensei, and a range of digital payment services with strategic partners and merchants, as well as Neko Missions, Malaysia’s first gamified digital banking interactive rewards programme.

On 8 August 2025, AEON Bank (M) Berhad officially launched AEON Bank Biz, anchored by the Current Business Account-i and integrated cash management capabilities, alongside Biz Term Deposit-i. AEON Bank Biz offers streamlined processes for account onboarding, credit assessments and financial services, utilising AI-driven fintech solutions to enable simplified procedures, faster approvals, and an enhanced digital banking experience for SMEs and micro entrepreneurs.

Being part of the AEON Group conglomerate, AEON Bank (M) Berhad is equally held by AEON Financial Service Co. Ltd. (AFS Japan) and AEON Credit Service (M) Berhad (ACSM). AFS Japan is responsible for the AEON Group’s financial services businesses, with strong roots in the retail sector which operates in Japan and 10 countries across Asia. AEON Group is Japan’s largest retail group and it is a pure holding company that comprises eight core businesses.

AEON Group Malaysia consists of several entities, namely, AEON Co. (M) Bhd, AEON Credit Service (M) Berhad, AEON Bank (M) Berhad, AEON BiG (M) Sdn Bhd, AEON Fantasy (M) Sdn Bhd, AEON Delight (M) Sdn Bhd, AEON Global Supply Chain Sdn Bhd and Malaysian AEON Foundation (MAF). AEON Group has been a recognizable household brand with more than 200 years of history and evolution in Japan since the Edo era, along with 4 decades of growth in Malaysia, providing consumers with daily financial solutions and diversified retail convenience.

Our cloud native agility and AI optimisation, combined with the strength of our Shariah DNA, Malaysian roots and Japanese heritage are our distinguishing factors, while the integration with the AEON ecosystem gives us a competitive advantage of being the only bank in Malaysia with its own nationwide retail network. On top of that, AEON Points loyalty programme offers customers value-added benefits and meaningful rewards, as the AEON Points can be redeemed into cash value, deposited directly into customers’ AEON Bank Savings Account-i.

AEON Bank (M) Berhad is committed to provide accessible financial solutions for Malaysians and we aim to empower the community in pursuing their financial aspirations and achieve economic independence, hence fostering a more inclusive financial future for all. We will continue to contribute towards the Islamic banking development in the region and the nation’s digital economy.